Category: Copywriting

Copywriting: sales pitch - tips and tricks

Copywriting: the art of writing a convincing sales pitch Copywriting is a term often used in marketing and sales. Quite simply, it's the art of writing a convincing sales pitch. In this article, we'll explain what copywriting is and why it's important...

Ghostwriter: definition and role explained - Waxoo.co.uk

A ghostwriter, also known as a literary ghostwriter, is a professional writer who is hired to write books or articles for someone else. The term is often used in the publishing world, where it is common for celebrities or public figures to hire a ghostwriter to write their autobiography...