Artificial intelligence: How Google will devour everything in the consumer products market!
Google’s ambitious vision for the future
Google, the technology giant, aims to become a compelling leader in the field of artificial intelligence (AI). After seven years of careful planning, the company unveiled its new product line at its back-to-school conference. This range demonstrates Google’s vision for the years to come.
The new Pixel 8 and Pixel 8 Pro smartphones, the Pixel Watch 2 connected watch and the Pixel Buds Pro headphones are ultimately just ambassadors of this philosophy: a future built around generative artificial intelligence, accessible through these consumer products.
The race between Amazon and Google for generative AI
Google took the example of Amazon’s communication to present its new offer. The company wants to integrate generative AI into every aspect of our daily lives. When launching its first Pixel smartphone seven years ago, Google had already expressed this ambition.
During the conference, each new feature or feature presented focused on artificial intelligence. According to Rick Osterloh, an executive at Google, if Google’s AI improves, then its products will also improve. Thus, the Google Tensor G3 processor should soon make it possible to optimize the performance of smartphones.
The Pixel 8 Pro promises powerful AI
With the Pixel 8 Pro model and its onboard artificial intelligence using different language models, Google expects 150 times faster query processing and more precise detection. This technology could reduce our reliance on cloud services and remote servers for certain operations.
- Intelligent photo editing: AI identifies flaws before you even notice them.
- Call screening: AI acts like a virtual secretary to identify and block unwanted calls.
- Voice assistant: AI will better understand your instructions, even if they are given in multiple languages simultaneously.
Rick Osterloh’s stated goal is to offer the best possible assistant in the world of smartphones: competent, engaging and with conversational capabilities similar to Alexa. Google Assistant with Bard, coming soon, will follow this approach.
Personalized AI using your data
Google strives to continually improve its artificial intelligence systems by gradually adding more personalized and contextual features. The devices will be able to better understand users in order to provide them with specific information.
However, this deep personalization requires a significant trade-off: giving AI access to your personal data and photos. Google emphasizes that, from a privacy perspective, all this data should ultimately be processed on devices rather than in the cloud.
A risky bet for Google
Banking on artificial intelligence to conquer the consumer products market is a bold bet for Google. The success of this strategy will depend on their ability to convince consumers of the advantages offered by these technologies and above all to respect their privacy.
In summary, if Google manages to revolutionize our daily lives thanks to the artificial intelligence embedded in its smartphones and other connected products, it could establish itself as the undisputed leader in a very competitive market. To be continued.