The foolproof secrets to boost your likes on Instagram: Discover the best time slot to post on Saturday from 8 p.m. to 11 p.m.!

When are the best times to post on Instagram?

Instagram has become a very popular platform for sharing content and building community. It offers users the opportunity to express themselves and be creative.

Publish content during the week

Some users regularly post content on Instagram during the week, Monday to Friday, without following a specific schedule. Do their publications have less visibility than those from the weekend? Apparently, the best time to manage your Instagram posts during the week is Wednesday!

This is explained by the fact that some workers do not work that day (in particular to look after children) and that young people are more present on Instagram when they are not at school. In summary, to stand out on Instagram, it is important to post content regularly, even during the week. It is by increasing the number of publications on Instagram that you will be able to reach your audience and gain subscribers.

Weekend publications (Saturday & Sunday)

The presence rate on Instagram is higher on Saturday and Sunday. Indeed, the weekend is conducive to relaxation and most users spend more time on Instagram. It is therefore recommended to publish on weekends if you want your content to be visible to as many subscribers or users as possible. To gain notoriety on Instagram, it is advisable to diversify your publications, by offering basic publications, videos, real ones and stories.

What are the best times to generate engagement?

Morning and daily posts, a good idea?

On Instagram, there are more favorable times to generate engagement from your followers. According to statistics, it is best to publish content very early in the morning (before 7 a.m.), between 11 a.m. and 1 p.m., or in the evening after the end of the working day, i.e. between 5 p.m. and 9 p.m. On the other hand, posting between 9 a.m. and 11 a.m. as well as in the afternoon is less relevant. We also recommend posting between 8 p.m. and 11 p.m. on Saturdays to maximize engagement.

Creating publications in the evening, better visibility?

To increase the engagement of each post, it is important to interest users outside of their professional activity, for example on public transport or after dinner in the comfort of their own home. According to Instagram algorithm data, the evening slot, from 6 p.m. to 10 p.m., is always the best time to reach your target audience. Now it’s up to you to defy the statistics!